Arrabelle spent six years travelling the world and living in the Dominican Republic, Canary Islands, Scotland, England, South Africa, Australia, Indonesia, and New Zealand before she figured it was time to join the world of the grown-ups. The creative side of advertising turned out to be a perfect fit. She graduated with high honours from the Creative Advertising Program at Seneca College. Then went on to win Portfolio Night All-Star, Toronto—and the overall creative competition at the ADC in New York the summer she graduated. She worked on some big brands as a Copywriter at BBDO and Rethink, including Mercedes Benz, Shaw, Pepsi Co, Molson Canadian, and A&W. As a Senior Copywriter client-side at lululemon, she worked on some of the most celebrated and engaging content the brand created. As a Copy Manager and now Copy Director for the brand—She oversees and directs Global and North American campaigns, manages a large team, and supports elevating the copy, creativity, and conceptual thinking across the brand creative team.

Work recognized by: Clio Awards. Marketing Awards. ADC. Extra Awards. Lotus Awards. 

Communication Arts. Applied Arts. ADC Portfolio Night All-Star

E: arrabelles@gmail.com