lululemon signed NFL Quarterback Nick Foles as an elite ambassador in March 2019. So, we decided to announce it while he was the most sought-after free agent in football during a period he would typically be silent on social media. Everyone was waiting for his "big announcement" so we gave them another big announcement instead. It started with a teaser on Sunday and followed with Nick and lululemon announcing the partnership via their social channels on Monday.
Total pieces of coverage were 34, including: NFL Network, NFL Total Access, Bleacher Report, Esquire, The Score, and Yahoo! Sports
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Senior Copywriter: Arrabelle Stavroff
Brand Manager: Alex Zarco
Social Media Manager: Mike Crowe
Global PR Manager: Richard Adams
