International Women's Day is a day to celebrate the work that happens #theother364 days a year.
The film was featured on lululemon's social channels, website, and Youtube. It was viewed over 643,000 times on Youtube and shared thousands of times via Facebook and IG repost.
The above email went out on International Women's Day to over 5 million guests and drove them to our landing page.
The landing page highlighted:
•People in the work #theother364
•A limited-edition t-shirt that we designed. It sold out in hours and100% of the profits went to the women-led non-profit organization, Off the Mat Into the World.
•A secondary page which highlighted 364 thought-starters on how to get in on the action. The list featured tips from the Founder of Girls Who Code Reshma Saujani, Musician and Producer Adeline Michele, and activist Jamia Wilson, just to name a few.
•The campaign also came to life with social posts, IG stories, events in stores around the globe, custom giphy's that were used over 325,218 on the day, a podcast series with Makers throughout the year, and more.
Creative Director: Remi Paringaux
Senior Copywriter: Arrabelle Stavroff
Art Director: Laura Vignale
Designers: Justyna Radziej and Mark Bulford
Producers: Cybelle Nyguen, Sarah Buell
Brand Manager: Alex Zarco
Editor: Alison Gordon - Outsider Editorial
Audio House: Vapor RMW
Online: Tendril
