Awards: Communication Arts.
Creative Director: Linda Carte
Copywriters: Arrabelle Stavroff
Simon Rogers
Designer: Mike Nugent
Photographer: Matt Barnes
Peacebuilders is a program for at-risk youth with a first-time offense. Half of first-time offenders re-offend. After completing Peacebuilders less than 3% do. This campaign brings awareness to the program's importance by showing the consequences these youth can face for one mistake. Not only can one offense mark their life permanently, but it can also begin a cycle that leads to serious criminal activity. Peacebuilders helps them leave their mistake behind and succeed.