we could all use more Love. peace. unity. Movement. Healing. Community.
access to these can be found in indigenous wisdom and in yoga.
So, for national indigenous history month—leading to national indigenous people's day + international day of yoga on june 21, we elevated the teachings of some incredible humans in our collective: james jones aka notorious cree, shayla oulette stonechild, and ryan leier.
the series culminated to a hero film that launched on june 21 and featured all three teachers.
we could all use more love
we could all use more unity
we could all use more peace
what change do you want to see within the world?
billboard execution
CAMPAIGN CREDITS:
DIRECTOR OF CINEMATOGRAPHY: KAAYLA WHACHELL
COPY DIRECTOR/INTERVIEWS/STORY EDITOR: ARRABELLE STAVROFF
ART DIRECTOR: PHIL YAMADA
PRODUCER: ROBYN FARNHAM
editors: alexander farah and Chadderton Thornton
photographer: thompson chan
COPYWRITER: NIA Schindle
DESIGNER: Ronnh Warna
BRAND MANAGER: NICK paragine
stylist: scott wabano
Hair + Makeup: starrly gladue