we could all use more Love. peace. unity. Movement. Healing. Community.
access to these can be found in indigenous wisdom and in yoga. 
So, for national indigenous history month—leading to national indigenous people's day + international day of yoga on june 21, we elevated the teachings of some incredible humans in our collective: james jones aka notorious cree, shayla oulette stonechild, and ryan leier. 
the series culminated to a hero film that launched on june 21 and featured all three teachers. 
we could all use more love

“For any Indigenous viewers out there, I just want to say, be proud of who you are. Be proud of your culture. Be proud of where you come from. And just remember that you matter and you're supposed to be here.” Cree Hoop Dance Artist @notoriouscree shares a teaching of love through traditional hoop dancing. #NationalIndigenousHistoryMonth
This video was filmed on Treaty 6 Territory. 

we could all use more unity

“When I think of unity, I think of kinship, community, and our connection to Creator.” Cree-Métis Yogi and Indigenous & Wellness Advocate, @shayla0h, shares her powerful teaching of unification—and how fostering a sense of community is a catalyst for changing the world. This video was filmed on Treaty 6 Territory.

we could all use more peace

“No yoga. No peace. Know yoga. Know peace.” 
Join Yoga Teacher and Co-founder of @vinyasayogaforyouth @ryanleier as he shares a teaching of peace that starts in the here and now.This moment is yours. Find peace.
#InternationalDayofYoga
This video was filmed on Treaty 6 Territory.

what change do you want to see within the world? 

This week we honour #NationalIndigenousPeoplesDay and #InternationalDayOfYoga. Three amazing humans from our collective have come together to celebrate this shared moment with their teachings of love, peace, and unity.

Our newest Ambassador, Cree-Métis Yogi and Founder of @matriarch.movement @shayla0h, unlocks sacred pathways to unification through her Indigenous culture. For Cree Hoop Dance Artist @notoriouscree, it’s spreading love through traditional hoop dancing. Yoga Teacher and Co-founder of @vinyasayogaforyouth @ryanleier finds peace in his yoga practice. These three have deep histories of friendship and mentorship, bringing their teachings full circle—a reminder that connection and community are catalysts for true change.

More love. More peace. More unity. What change do you want to see within the world?

This video was filmed on Treaty 6 Territory.

billboard execution
CAMPAIGN CREDITS:
DIRECTOR OF CINEMATOGRAPHY: KAAYLA WHACHELL
COPY DIRECTOR/INTERVIEWS/STORY EDITOR: ARRABELLE STAVROFF
ART DIRECTOR: PHIL YAMADA
PRODUCER: ROBYN FARNHAM
editors: alexander farah and Chadderton Thornton
photographer: thompson chan
COPYWRITER: NIA Schindle
DESIGNER: Ronnh Warna
BRAND MANAGER: NICK paragine
stylist: scott wabano
Hair + Makeup: starrly gladue

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