Lays wanted to increase the consumption of chips at lunchtime. A sandwich on its own can be a lonely sight. We created an online dating site where consumers can create a profile for their lonely sandwich and be matched with the chip of their dreams. You can send single chips a message and they'll even write you back. 
Creative Directors: Arthur Shah, John Terry, Derek Blais
Copywriter: Arrabelle Stavroff
Designer: Mike McQuade

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