Introducing Boob Truth Tuesdays—You’ll laugh, you’ll cry, you may just laugh cry. Nipple hair, squirting breastmilk, boob health, period boobs, boob jobs—we went there. we created an IGTV series that covered all the #boobtruth realness.
Episode 1: #boobtruth Tuesdays.
Let the global convo about nipple hair begin. Theresa and Corinna Williams, lululemon ambassadors and owners of @celscious_social laundromat, are getting real on all things boobs (and nipples).
Episode 2: Boob Truth Tuesdays.
Big boob energy, it’s a thing. Jess Sanchez, fashion aficionado and founder of @santaisla shares the story of getting boobs...twice. That’s her #boobtruth, what’s yours?
Big boob energy, it’s a thing. Jess Sanchez, fashion aficionado and founder of @santaisla shares the story of getting boobs...twice. That’s her #boobtruth, what’s yours?
Episode 3: boob truth tuesdays
The #boobtruth can’t be censored. Colourful language ahead. Ally Maz, lululemon global yoga ambassador and founder of @girlvanayoga, questions why boobs “mean” what they mean and talks period boobs. Anyone else feel the period boob pain?
episode 4: boob truth tuesdays
The #boobtruth can’t be censored. Colourful language ahead. It’s time for Episode 4 of #boobtruthTuesdays. Fun fact? Her boobs are Leo/Virgo cusp. Arisce Wanzer, transgender supermodel, and comedian talks rogue boobs and birthday boobs. What’s your #boobtruth ?
Episode 5: #boob truth Tuesdays
Her boobs are magical. Stephanie Jhala, Founder of @amothersmovement talks breastfeeding, boob reductions, and more. What’s your #boobtruth?
Episode 6: Boob Truth Tuesdays.
Her relationship with her boobs is complicated. Alejandra Campoverdi, former White House aide and the founder of @wellwomancoalition talks breast cancer, the BRCA gene mutation, and why we should all be the CEOs of our own bodies. What’s your boob truth?
Episode 7: #boobtruth Tuesdays.
Boobs, they are a’ changing. Director of Whitespace Innovation Chantelle Murnaghan shares what she’s learned about boobs—both personally and professionally, and about her Vice President of the Itty-Bitty-Titty Committee nomination. What’s your boob truth?
#boobtruth Tuesday Episode 8
we reached out to our community and asked them to share their #boobtruth with us. We heard some incredibly powerful stories. One of those stories was shared by the founder of Inclusive Love @laurahesp. We flew her to Vancouver and spent a few days getting to know her while filming her truth. We were all a little blown away by her vulnerability, bravery, and humour. From being outed by a kitten for padding her bra to the painful process of getting an explant, Laura brought the #boobtruth in a big way.
SIDE NOTE: THIS EPISODE HAD OVER 1,000,000 ORGANIC VIEWS AND 3,213 COMMENTS IN LESS THAN 2 DAYS.
Stay tuned for more episodes coming soon.
SENIOR COPYWRITER/INTERVIEWS/story editor/DIRECTOR: ARRABELLE STAVROFF
art director: laura vignale
creative director: remi paringaux
social designers: rian eygenraam, alexis young
brand manager: maddy williams
social strategist: kyla doering
editors: melanie snagg, JULIA HOSTETLER
