The day before the launch of lululemon's biggest bra innovation yet, we built the intrigue by setting up the problems that all bra-wearers know all too well.
We launched with a video series that showed three incredible runners putting the bra to the test.
in the middle of the desert.
in some serious heat.
A peek at the product description page:
check out the story page here:
Copy manager: arrabelle stavroff
art director: michael mavian
senior copywriter: kim budziak
senior designer: karim kadi
creative directors: jason effmann and pat young
production company: wavelength films
video director: nai vasha
assistant director: Zack mctee
editor: tom hohle
