The day before the launch of lululemon's biggest bra innovation yet, we built the intrigue by setting up the problems that all bra-wearers know all too well. 
We launched with a video series that showed three incredible runners putting the bra to the test. 
in the middle of the desert. 
in some serious heat. 
A peek at the product description page:
Copy manager: arrabelle stavroff
art director: michael mavian
senior copywriter: kim budziak
senior designer: karim kadi
creative directors: jason effmann and pat young
production company: wavelength films
video director: nai vasha
assistant director: Zack mctee
editor: tom hohle

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